How To: SEO

To learn more about SEO, also see our What Is SEO / Search Engine Optimization? page.

• LATEST

Identifying & Capitalizing On “Link Inefficiencies” In Your Link Building

Got great content but not many links? Columnist Tom Demers explains how to find and create linking opportunities with your existing...

Tom Demers | Sep 25, 2015 at 9:05 am ET

How To Find Queries Per URL Using The Search Analytics Report In Google Search Console (GSC)

Looking to discover which keywords are driving organic traffic to specific pages on your website? Columnist Glenn Gabe shows how to do just that...

Glenn Gabe | Sep 24, 2015 at 9:23 am ET

Relaunching Your Site? Don’t Even Think About It Without A Solid SEO Game Plan!

Relaunching your website can have serious consequences for your search engine optimization if not planned carefully. Luckily, columnist Stephan...

Stephan Spencer | Sep 23, 2015 at 9:37 am ET

The 8 Most Common But Simple Missed Opportunities In Optimizing Content

These SEO errors can be easily fixed, but not if you're unaware of their existence. Contributor Janet Driscoll Miller shares the most common...

Janet Driscoll Miller | Sep 3, 2015 at 10:15 am ET

35 Ways To Make Your Site Search Friendly Before You Hire An SEO

Columnist Stoney deGeyter reviews some of the elements of website design and development that make it easier to perform search engine...

Stoney deGeyter | Aug 5, 2015 at 11:50 am ET

Squeezing More Value Out Of Your Most Important SEO Landing Pages

Key landing pages not performing as well as you'd hoped? Check out columnist Tom Demers' helpful guide to getting the most out of your best...

Tom Demers | Jul 31, 2015 at 10:57 am ET

YouTube Ranking Factors: Getting Ranked In The Second Largest Search Engine

Got great video content that no one's seeing? Columnist Tony Edward provides a comprehensive guide to optimizing your YouTube...

Tony Edward | Jul 24, 2015 at 9:45 am ET

How To Find Google Featured Snippets Using SEMrush And Google Search Console (GSC)

If you're a large publisher, you may be wondering if -- and how -- featured snippets are affecting your organic search traffic. Columnist Glenn...

Glenn Gabe | Jul 23, 2015 at 10:00 am ET

How To Get Featured Snippets For Your Site

Google is displaying answers for many search queries directly in its search results, and many are wondering how they can get their website...

Eric Enge | Jul 20, 2015 at 11:03 am ET

Planting The Seeds For An Evergreen Content Strategy

Columnist Patrick Stox explains how to create an evergreen content strategy based on keyword insights to capture searchers at various points in...

Patrick Stox | Jul 9, 2015 at 11:30 am ET

Why You Should Never “Do Keyword Research” Again

Columnist Nate Dame asserts that the old way of doing keyword research isn't going to cut it anymore. Check out his fresh, new tactics for...

Nate Dame | Jun 19, 2015 at 9:26 am ET

How to Identify The Impact Of Mobilegeddon & Future Mobile Algorithm Updates

Have you seen a drop in mobile rankings since the search giant rolled out its mobile-friendly algorithm? Columnist Ben Goodsell explains the...

Ben Goodsell | Jun 5, 2015 at 11:47 am ET

Take Back Your Lost Links

Lost traffic after a website relaunch? Columnist Patrick Stox provides a handy guide on how to reclaim your lost links with...

Patrick Stox | May 14, 2015 at 9:29 am ET

How To Marry Keywords & Compelling Content: In-Depth & Step By Step

Columnist Tom Demers provides a guide to incorporating valuable SEO keywords into compelling content that will get linked to, get shared, and be...

Tom Demers | May 8, 2015 at 9:12 am ET

How Search Result Analysis Leads To A Better SEO Program

Columnist Derek Edmond reminds us that sometimes we get so busy with the execution of ongoing SEO tactics that we forget to step back and review...

Derek Edmond | May 6, 2015 at 10:27 am ET

How To Replace Google’s (Not Provided) Data To Strike SEO Gold

Google Analytics may not be providing keyword referral data anymore, but Chris Liversidge has developed a process for matching keyword queries...

Chris Liversidge | May 5, 2015 at 1:15 pm ET

SEO Reports Putting The C-Suite To Sleep? Bring Out The Graphs

Columnist Purna Virji provides examples of visual aids which can help key stakeholders understand your SEO progress at a...

Purna Virji | Apr 28, 2015 at 10:41 am ET

Your First Steps In Content Marketing

New to content marketing and not sure where to begin? Columnist Eric Enge provides a helpful outline for SEOs (or anyone) looking to start...

Eric Enge | Apr 27, 2015 at 10:51 am ET

Using Competitive Links To Inform Your SEO Strategy

To beat your competitors, you must first understand their methods. Columnist Casie Gillette discusses the value of competitive link...

Casie Gillette | Apr 14, 2015 at 10:21 am ET

Infographic: Mobile SEO Tips To Help You Survive The Coming Google Mobilegeddon

Call it mobilegeddon,mobilepocalyse, mobocalypse or mopocalypse, Google’s big update on April 21 that will reward mobile-friendly pages...

Search Engine Land Infographics | Apr 6, 2015 at 9:15 am ET

Read more »

Google: SEO

• LATEST

Google Panda 4.2 Is Still Rolling Out

Google has confirmed that the Panda 4.2 update that started rolling out 2 1/2 months ago is still rolling...

Barry Schwartz | Oct 1, 2015 at 2:48 pm ET

Google Confirms The Real Time Penguin Algorithm Is Coming Soon

The next Penguin refresh will be happening pretty soon and should be a real-time...

Barry Schwartz | Oct 1, 2015 at 2:40 pm ET

Google: Leave Your Authorship Markup On Your Page

Google may use authorship markup in the future, even after killing it off over a year...

Barry Schwartz | Oct 1, 2015 at 2:24 pm ET

A Super Fresh Google Index? Server Errors & Rankings Impacts

Whether it's Caffeine or a separate Google update, server errors can negatively impact rankings more quickly now. Columnist Austin Blais...

Austin Blais | Oct 1, 2015 at 12:57 pm ET

Google Adds Additional Ranking Boost For Using App Indexing API

Google announced a new ranking boost for App Indexing, as well as a new iOS indexing protocol and Search Console...

Barry Schwartz | Sep 30, 2015 at 3:28 pm ET

Google News Publishers No Longer Require Three-Digit Numbers In URLs

After years of Google News requiring URLs to contain 3-digits, Google has finally dropped that requirement....

Barry Schwartz | Sep 30, 2015 at 9:11 am ET

Google Search Console Changes URL Removal Language To “Temporarily Hide”

Google clarifies the URL removal tool through new language in the Google Search...

Barry Schwartz | Sep 30, 2015 at 9:00 am ET

Google News “First Click Free” Gets Less Free To Appease Publishers

Google's First Click Free program drops user access requirements from 5 to 3 free...

Barry Schwartz | Sep 30, 2015 at 8:46 am ET

A Guide To Schema Markup & Structured Data SEO Opportunities By Site Type

Structured data can help you to send the right signals to search engines about your business and content. But where do you start? Columnist Tony...

Tony Edward | Sep 25, 2015 at 12:00 pm ET

How To Trick Google Into Thinking You’re Mobile-Friendly

In an effort to provide a good user experience for mobile searchers, Google has been rewarding "mobile-friendly" sites with increased visibility...

Bryson Meunier | Sep 24, 2015 at 11:00 am ET

Google Says Repeated Violations Of Their Webmaster Guidelines Will Lead To Further Action

Do you spam Google over and over again? Google may decide to serve you harsher penalties and manual actions in the...

Barry Schwartz | Sep 18, 2015 at 8:59 am ET

Using Google To Inform Pinterest Keyword Research Strategies

Incorporating Pinterest into your online marketing strategy is good -- getting that content to rank in Google search is better. Columnist Thomas...

Thomas Stern | Sep 16, 2015 at 11:11 am ET

Google’s Gary Illyes: HTTPS May Break Ties Between Two Equal Search Results

In a video hangout Monday with Bruce Clay, Google's Gary Illyes discussed the HTTPS ranking boost and the latest on the Panda and Penguin...

Matt McGee | Sep 15, 2015 at 2:28 pm ET

Google May Add Structured Markup & Data To Ranking Algorithm

Google hints it may decide to use structured data in its ranking algorithm some day, though the company has previously denied it....

Barry Schwartz | Sep 11, 2015 at 3:19 pm ET

Google Adjusted How It Shows Index Count Estimates

Bad timing: Google's Index Status report had a bug that showed a drop in index counts around the same time Google updated their index estimation...

Barry Schwartz | Sep 9, 2015 at 9:15 am ET

What Happened To The Google Panda 4.2 Update? Did It Make A U-Turn?

Google has no comment on why many webmasters have seen their Panda 4.2 gains reversed on August...

Barry Schwartz | Sep 4, 2015 at 9:40 am ET

Google: Showing Giant Ads To Mobile Visitors For Apps May Lead To Ranking Decrease

Make sure to test your mobile pages that have app interstitials on them. They may not rank as well on November 1 if they block a lot of your...

Barry Schwartz | Sep 1, 2015 at 1:02 pm ET

Google News Editors’ Picks To Get App Links

The Google News Publisher Center added a way for publishers to add links to their apps. This will be used to show apps in the Editors' Pick...

Barry Schwartz | Aug 28, 2015 at 8:54 am ET

Study: Google’s New Local Pack Shows In The Number One Spot 93% Of The Time

Now, with the new 3-pack local results box, you are way more likely to see them in the number one...

Barry Schwartz | Aug 26, 2015 at 9:10 am ET

Yes, The Click-Through Rate Is A Ranking Signal, But…

The debate over CTR's potential role as a ranking factor continues with the results of an experiment run by contributors Cesarino Morellato and...

Cesarino Morellato | Aug 21, 2015 at 9:00 am ET

Read more »