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Yahoo Buys Social Commerce Site Polyvore
Yahoo announced this afternoon that it was buying social shopping destination Polyvore. Yahoo said in its release that the acquisition would...
Etsy Boosts Search For Better Content Discovery, User Engagement
Etsy has more than 30 million items for sale from more than one million sellers globally. There are no SKUs, and most of the data is...
Google Announces “Purchases On Google” For Buying Straight From PLAs And Other Mobile Shopping Updates
The new pilot is among many new announcements Google made around mobile shopping ads on Wednesday....
Google Showing Reviews Snippets About Products In Knowledge Panels
Quotes pulled from reviews provide feedback on specific product...
Reduce Cart Abandonment and Increase Revenue with Customer Reviews- July 29 Webcast
Turn more shoppers into buyers by gaining their...
Google Announces Shopping Feed Spec Updates
Most requirements go into effect in September,...
Google On The Buy Now Button: We Have No Intention To Be A Retailer
Jerry Dischler, the VP of Google AdWords, explained the Buy Now button is about improving conversions on mobile, to help advertisers help with...
Google Launches Shopping Ads For YouTube, Integration With Merchant Center
Retailers can promote related products alongside their YouTube...
Google “Buy Buttons” Could Start Showing On Mobile Shopping Ads In A Matter Of Weeks
As the search engine adjusts to mobile behaviors, it is set to take on Amazon in the battle for the mobile...
Your Ideal Shopping Campaign: The Critical Segmentation Decision
Columnist Carrie Albright lays out the considerations for shopping campaign structure, including the pros and cons of brand, category, and...
Google Cites Local Inventory Ad Successes After Walmart Drops Out
Impact on in-store visits outperforms TV ads, says Sears Hometown & Outlet...
SPONSOR MESSAGE: Connecting Online and In-Store Marketing Strategies
This white paper from Location3 will show you can accurately track and report on how online and offline strategies intersect to provide overall...
Google Launches “Store Visits” Metric In AdWords, To Help Prove Online-To-Offline Impact
Measures impact of search ads on in-store traffic as part of AdWords Estimated Total...
Aruba Networks Enables “Blue-Dot” Indoor Navigation With Beacons
WiFi provider Aruba Networks used to offer retailers and others “blue-dot” indoor navigation using WiFi triangulation. However...
Target App Now Features In-Store Product Search And Inventory Maps
Just in time for the frenzied holiday shopping season, Target is introducing product inventory search into its mobile app. The functionality is...
Walmart Brings Product Search To The In-Store Experience
Walmart has updated its Android app (and soon iOS app) to offer an improved in-store experience with search at the center. The new Walmart...
SPONSOR MESSAGE: Bing Ads Brings Gifts: Holidays by the Numbers
In a joyous season of sales and snow, Bing Ads shows you where the time and money goes… Light up your screen and count the spend during...
E-Commerce Link Building — The Challenge That Won’t Go Away
Contributor Eric Ward explains how to go beyond the standard issue link building practices and adopt tactics that actually work....
Official: Google Expands Local Inventory And Store-Only PLAs Beyond The U.S.
Last fall, Google introduced local product listing ads, which it is now calling “local inventory ads”, in the U.S. This week Google...
Google Brings PLAs To Third-Party Sites Like Walmart.com
Today, Google announced it is extending its popular product listing ads (PLAs) to retail and e-commerce sites across the Google Search Network....
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