5 Mistakes SEOs Still Make With Links & Content
Columnist Pratik Dholakiya discusses common SEO mistakes that could be costing you traffic and explains what to do about...
How To Write A Meta Description That Gets Click-Throughs
I feel sorry for meta descriptions. Google has long held that meta descriptions do not impact search engine rankings. From a 2007 post on the...
Google Announces Customer Match: Upload Email Lists For Search, Gmail, YouTube Ad Targeting
Customer Match marks the first time advertisers will be able to set bids and create specific ads tailored to customer audience segments built...
A Super Fresh Google Index? Server Errors & Rankings Impacts
Whether it's Caffeine or a separate Google update, server errors can negatively impact rankings more quickly now. Columnist Austin Blais...
Google Confirms The Real Time Penguin Algorithm Is Coming Soon
The next Penguin refresh will be happening pretty soon and should be a real-time...
Google Updates The “Local Pack” Showing 3 Results Instead Of 7
Google's local pack now has fewer businesses listed. The 7-pack is now the...
How Enterprises Should Approach Link Building
Contributor Bill Hunt recaps a session from SMX East in which Joe Oliver and Cody Cahill from Page One Power explain the different strategies...
A Guide To Schema Markup & Structured Data SEO Opportunities By Site Type
Structured data can help you to send the right signals to search engines about your business and content. But where do you start? Columnist Tony...
Google News “First Click Free” Gets Less Free To Appease Publishers
Google's First Click Free program drops user access requirements from 5 to 3 free...
Who’s Really Winning The Search War?
Ask any search marketer what Google's market share is, and they'll likely say around 66%. That's the stat comScore has long supplied....
The SEO And User Science Behind Long-Form Content
Nobody wants to read long pages of content on the internet, right? Columnist John Lincoln disagrees, providing compelling evidence that this...
How I Saved $1M Using Negative Keyword Lists
Is it worth it to use negative keyword lists? Columnist Carrie Albright shares her thoughts, plus an example that saved one client...
Know Thy Enemy: Local SEO & The Art of War
What lessons from military strategy can be applied to local search marketing? Columnist Marcus Miller...
How To Find Queries Per URL Using The Search Analytics Report In Google Search Console (GSC)
Looking to discover which keywords are driving organic traffic to specific pages on your website? Columnist Glenn Gabe shows how to do just that...
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